Including images in your blog posts has many benefits including helping to break up the to text to make your content appear more inviting, allowing you to better illustrate the points are you making, show off a place or product, or simply give your blog a more professional look. After all, if a picture says a thousand words, you might as well spend a bit of time finding or crafting the right image for your posts. Continue
Since Google introduced its latest search algorithm – Google Hummingbird in September 2013, long tail keywords optimization in SEO strategy has been of more importance than ever. Its search engine is said to be way smarter when shifting its focus to the whole query meaning and decipher users’ intent behind each question. Pages that satisfy the semantic search better would rank higher than pages only matching a few words in the query. This is when long tail keywords step up to the plate. Continue
When it comes to improving site speed, what solutions you often think of? Optimize caching and efficient coding, remove sluggish plugins or rely on a good host. Very impressive! But chances are, you may forget about optimal image compression. Doing it the right way it will lower uploading time, reduce bandwidth usage and end up speeding up your site loading. Some may argue that compressing your images is a double-edged sword when it takes a toll on the image’s quality. But don’t get panic just yet. We are here to provide you some tips on how to balance between image size and quality. Continue
When we talk about web traffic analysis, we normally talk about Visitors, Pageview, Traffic sources then we talk about Conversion and how important it is to spend time and money on increasing it. Yet, we sometimes miss a metric called Bounce Rate.
Bounce rate or Exit rate is a metric in web analysis, showing the percentage of visitors entering your site and bouncing (or exiting) the site. Bounce rate can be interpreted and says a lot about your site. While other metrics like Visitors or Pageview say a lot about the quantity of traffic coming to your site, Bounce rate represents the quality of your site traffic. To illustrate, 100 people come to site A and site B at the same time while there are 30 people exit site B, there are 90 people exist your site A. Clearly that numbers tell something about the site quality that attracts more visitors to stay on site B than site A.
If you want to get a steady stream of free visitors to your site from search engines such as Google and Bing, then you will need to make sure that your content is optimized for those search engines.
However, as well as ensuring that your content is Search Engine Optimized (SEO), it’s also vital that the underlying structure of your website is also search engine friendly. If you are using WordPress as the publishing platform for your content, then a big part of your SEO duties are taken care for you already.
While this means WordPress users are usually starting out on the right footing when it comes to building an SEO friendly website, there is another issue they need to consider. With content playing such a massive role in how your site is ranked in the search engines, the role the design of a site can often be overlooked.