If you want to get a steady stream of free visitors to your site from search engines such as Google and Bing, then you will need to make sure that your content is optimized for those search engines.
However, as well as ensuring that your content is Search Engine Optimized (SEO), it’s also vital that the underlying structure of your website is also search engine friendly. If you are using WordPress as the publishing platform for your content, then a big part of your SEO duties are taken care for you already.
While this means WordPress users are usually starting out on the right footing when it comes to building an SEO friendly website, there is another issue they need to consider. With content playing such a massive role in how your site is ranked in the search engines, the role the design of a site can often be overlooked.
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